Press Release

FOR IMMEDIATE RELEASE. For further information, please call our media contact, Ann Flower Communications, at 310.305.7169 or email ann@annflowerpr.com. To schedule interviews, please call 1.805.784.0967. Click to return to the Media Center.

SECURITY BLANKETS FOR ADULTS
The Ultimate Cocoon — IAN SAUDĒ's Cashmere Blankets Provide Luxurious Warmth in Winter

(Los Angeles, CA) — After years spent living in Nepal and the austere Himalayan mountains, designer Ian Saudē truly understands the value of warmth in the cold winter months and the transformative quality of one of the world's most precious fibers. It was during his sojourn there that he also learned the secrets of how the finest cashmere was woven into the most luxurious blankets available, valued not only for their warmth but for their featherweight loft and silk-like softness.

This knowledge combined with his aesthetic eye and refined sense of design lead him to create a collection of sumptuous cashmere throws and blankets, guaranteed to envelope the wearer in warmth and protect against even the bitterest winter chill.

Ian Saudē currently offers both the Nomad travel blanket as well as his Traveluxe — a soft, lightweight but densely woven cashmere blanket trimmed in silk satin — that imbues even the most tedious flight with a sense of comfort and glamour.

"Cashmere is insulating but light, and can now be woven in ways that allow it to easily pack into a small tote or carry-on," says Saudē. "In terms of luxuries, the Nomad and Traveluxe are more like necessities for a frequent traveler. They make any flight more comfortable and contribute to one's overall sense of well being — they're my favorite stowaway!"

Nomad and Traveluxe can also double as luxurious throws for lounging at home, for meditation or to end a yoga practice. Made from 100% cashmere they come in matching silk storage pouches. Nomad is available in italian brown, sky, natural and moustache and Traveluxe is available in champagne, chocolate and slate. Both measure 48 x 78 inches and are priced at $710 and $810 SRP, respectively.

Organic yet sophisticated in its appeal, the oversized Chamonix throw is crafted from hand-spun cashmere on a warp of undyed silk. The rustic, irregular texture and natural fawn color of the painstakingly hand-spun yarn combine with cream colored silk to spell pure eco-luxury. At 60 x 90 inches, Chamonix is priced at $925 SRP and is also available in pure natural white.

Spa is a pure cashmere waffle weave throw for the ultimate after-spa indulgence or for just snuggling in around the house. It's clean, spare styling make it a great fit for any contemporary decor. Delivered in its own silk satin storage pouch, Spa is available in white or a pale aloe green.

Destined to transform any bed into something just this side of heaven, Saudē's classic Italian-style basket-weave Fishtail has a texture that is equally at home with traditional, urban-modern or rustic decor. Woven of 100% cashmere, and designed to fit a queen or king bed at 90" x 110", Fishtail is priced at $1695 SRP and is available in natural, champagne and milano, and to the design trade in decorator colors by special order, contact us.

Ian Saud Ē's cashmere line of throws, spa and travel blankets and personal accessories like scarves and wraps change seasonally. Yarns, sourced mainly from Mongolia, machine or hand-spun, generally use around 15 micron long staple fibers — significantly more refined than the 19 micron short fiber yarns that can legally be labeled "cashmere" in the United States. They are available onine at www.iansaude.com or at fine home stores including Maison K (Montecito, CA) JRB Linens (Philadelphia, PA), The Brass Bed (Denver, CO), and Erica Tanov (New York and San Francisco).

About Ian Saudē:
Ian began his design career on a trip to the Himalayas to study Buddhist philosophy, where he subsequently lived for more than a decade. Working closely with artisans and craftspeople throughout the Himalayas and elsewhere in Asia over many years, Ian brings a wealth of expertise and insight to creating products that showcase his unique aesthetic sensibility, subtly referencing both Eastern and Western artistic traditions in a way that is thoroughly contemporary. He has collaborated on cashmere accessories for top European fashion houses including Giorgio Armani, Lanvin, Zegna, Agnona and others, and founded IAN SAUDĒ: IS in 2008. Its website www.iansaude.com showcases the latest collections of contemporary fashion-forward fine jewelry and an evolving selection of distinctive lifestyle items as part of its online shopping experience.

End of Release. Last Updated: 11/02/09